CLIENT SERVICES : BRANDING
The components of the brand, (name, logo, tone, tagline, value positioning) are created by the business in an attempt to reflect the value the company is trying to bring to the market, and to appeal to the customers in the market where the company sells its goods. If a company’s brand identity is weak, customers will pick up on that and they will go elsewhere with their business.
Your Brand’s Identity is the “foundation” for everything your business will do, so the most important investment you can make in your business is developing a strong brand identity right from the start.
“Your Brand is your Foundation. Make is as STRONG and as POWERFUL as you possibly can!”
IS YOUR BRANDING WORKING FOR YOU?
What does that mean – is your branding working for you? Well, is your brand looked upon as a brand recognized as a leader in your industry? It’s more than just the logo; it’s all of the elements combined that make up a powerful brand.
EXAMPLE #2: FEDERAL EXPRESS
FedEx, or Federal Express, as it used to be known, went through a branding change about 20 years ago, and with their rebranding, it made a lot of sense as MOST people referred to them as “FedEx,” not “Federal Express.” The updated colors were also more harmonious than the previous colors, plus – maybe you see the arrow between the E and the x and maybe you don’t. It’s subliminal, but it’s there.
EXAMPLE #1: SUBWAY
Recently, SUBWAY implemented a brand identity update for a new generation. Whether it’s better or worse, it just goesd to show you, no brand is too big for a rebranding!
The fact is, great branding is a skill that requires a keen understanding of many factors, then working within those factors to deliver something that suits what it is that you’re selling/branding.
BRANDING : SHOWS & EVENTS
BRANDING : PRODUCTS
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