SUPPLEMENT CRITIC is a valuable online resource in the supplement industry as they provide unbiased feedback compiled over the last 15 years from supplement users from around the world. All of the various brands and products in the marketplace are critiqued by users of the products, so that helps those who are unfamiliar with their brand or product make a decision to try a product based on the feedback they read.
SUPPLEMENT CRITIC contacted us as they had seen other work we had done, and they were interested in having us create for them a character that would be their “critic” or “face” of the company.
We delivered several mockups of characters for them to pick from based on what they were looking for.
In the end, they chose the character that you see; holding a beaker and a test tube… and, the monocle.