GOLD’S GYM were in need of some Creative Direction and Marketing work that would help drive traffic to their gym and increase membership sign-ups. Our assignment was to create effective Ads that would do just that.
We started with some in-house promotional posters for them that would help to increase awareness of the Personal Training Services that they offered. We also produced several Call-To-Action postcard mailers as well as several COST CUTTER cover Ads with a Call-To-Action.
For us, we’re only satisfied when we’ve succeeded in producing exactly what the client was seeking. In this case, the client wanted to increase their signups, and we were quite successful in helping to drive people to their gym and converting those walk-ins into members.